[Creative Director & Brand Designer] · Rhode Island

Experienced designer, strategic problem solver, creative leader.

I build, evolve, and elevate brands through strategic vision, strong creative, and purposeful execution. 16+ years leading creative across global organizations, agencies, and independent brands.

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  • 16+ Years of creative experience
  • 10+ Years in creative leadership
Editorial design and layout for Security Nation magazine.

Case studies

01North SailsRebrand · Digital Strategy · Creative Direction

One brand. Three divisions. One unified vision.

Brought Sailmaking, Apparel, and Actionsports together under one unified brand identity, then led its evolution and rollout across web, campaigns, product storytelling, marketing materials, and brand guidelines — creating a more consistent, recognizable presence across divisions and customer touchpoints.

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North Sails color approach by division: sailing, lifestyle apparel, and kiteboarding and foiling
02COMANCHEIdentity · Art Direction · Environmental Graphics

Built to compete. Designed to stand apart.

Identity, hull wrap and sail graphics for a 100-foot Super Maxi, carried through team apparel, collateral and digital.

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COMANCHE super maxi under sail with black sails and a red hull
03WellSense Health PlanBrand Identity · Brand Development · Creative Direction

Building a brand around better care.

A warm, accessible identity for Boston Medical Center Health System’s plan, built out across print, outdoor and digital.

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WellSense billboard: “Here for all your tomorrows.”

More projects

[Open to creative leadership roles and select contract and freelance projects]

Let's build something that stands out.

patmcaree@gmail.comLinkedIn