The challenge
A new 100-foot Super Maxi racing at the top of grand prix sailing needed an identity as bold as the boat.
What I did
- Logo and identity
- Full hull wrap and sail graphics, refined in 3D models
- Team apparel, printed collateral and digital communications
The result
The boat went on to dominate grand prix sailing, setting the monohull 24-hour record, breaking numerous other records, and setting race records from the Sydney–Hobart to the Transatlantic.
“A head-turning visual transformation for one of the world's most recognizable racing yachts, bringing bold creative direction and brand presence to a record-breaking offshore machine.”
