The challenge
Boston Medical Center Health System’s plan needed a brand that read as trustworthy, accessible and human to diverse communities.
What I did
- Established visual identity and brand systems
- Translated creative across print, digital and marketing touchpoints
- Advised on creative rollout across media and distribution channels
The result
A flexible brand system developed for a sister organization of Boston Medical Center HealthNet Plan, applied consistently across New Hampshire and Massachusetts markets. The work spanned brochures, rack cards, booklets, signage, bus wraps, billboards, and a broad range of print and digital media.
“A new plan line. A stronger market presence. A unified brand experience designed to connect with communities across New England.”
