The challenge
Sailmaking, Apparel and Actionsports ran as three businesses with three looks. North Sails needed them under one identity without losing what made each one distinct.
What I did
- Led creative direction for the company-wide rebrand
- Wrote brand guidelines and visual standards for every division
- Rolled the identity out across web, campaigns and product storytelling
- Consolidated the online presence into one experience
The result
One unified creative system aligned Sailmaking, Apparel, and Actionsports under a shared brand identity, giving teams a consistent foundation for everything from marketing and product storytelling to digital experiences and customer communications.
“[From strategy to rollout, the rebrand successfully brought multiple divisions together under one cohesive identity while preserving the heritage and performance that define North Sails.]”
